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DMI Training

Strategy and planning is an essential aspect to digital marketing. A scoped, measured and achievable digital strategy along with a coherent plan for your organization can significantly reduce spend and increase return from your marketing efforts.

Why should I earn this certification?

Become an effective specialist in strategy and planning to gain the skills and knowledge needed to make calculated decisions, budget effectively and thrive in the digital economy of today. The professional certification is recommended for professionals who are responsible for the planning, implementation and measurement of digital marketing campaigns. Similarly it would be well suited to anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.

What will I accomplish?

Certified professionals will have become specialists by learning best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more. Earning a certification will improve your focus on the planning, implementation and measurement of your digital marketing efforts

Certified As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal. Covered within this program are the core essentials of digital and social selling including Digital Sales Messaging, Integration & Strategy, Social Content, Social Account Management, Digital Sales Leadership and much more.

Why should I earn this certification?

Future proof your career and gain the latest and most up-to-date digital and social selling skills needed to flourish in the digital economy of today. The certification focuses on the tools and skills you need to sell efficiently, surpass quotas and attain selling success. The certification is recommended for:

  • Salespeople
  • Consultants
  • Business Development Executives
  • Managers of all levels

What will I accomplish?

Certified professionals are able to acquire more qualified sales prospects, reduce lead times, nurture leads more effectively and achieve a more balanced pipeline. You will realize the importance of building solid relationships online, ensuring client satisfaction and repeat business. Also, you will understand the importance of and how to lead the implementation of a digital sales strategy in your organization.

Over 90% of web users rely on search engines to find what they are looking for, making search marketing one of the most important digital disciplines. Knowing how to increase visibility of a brand and convert relevant traffic from within search engines is crucial for nearly every business operating in the modern marketplace. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.

Why should earn this certification?

Become a search specialist by mastering paid search and learning how to create and optimize ads using Google AdWords and Google’s Display Network. By knowing how to implement technical SEO tactics you can boost search rankings and get to grips with the most effective inbound marketing tactics available. This professional certification is ideally suited to professionals who are responsible for the planning, implementation and measurement of search marketing campaigns such as:

  • Search Marketing Specialists
  • Search Advertising and Optimization professionals
  • Anyone looking to pursue or expand their knowledge in Search Marketing

What will I achieve?

Certified professionals will become specialists by learning the latest methods, techniques and tools for improving an organization's search marketing and brand building efforts. As well as producing innovative and creative search strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more.

Why should I earn this certification?

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy.

This certification is recommended for a variety of professionals including: 

  • Marketing Executives
  • Managers
  • IT Managers
  • Senior Management
  • Small Business owners

What will I accomplish?

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognized professional certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more.

In our digital environment, business are expected to have an online presence to further their businesses objectives. Without a solid foundation and account managers to ensure the correct message comes across, you may be losing business. The Digital Marketing Institute (DMI) offers the most widely taught set of certification standards in digital marketing and selling for learners, educators, and industry. New Horizons Learning Group offers courses geared to completing and certifying to DMI’s standards of excellence.

The program currently has over 18,000 graduates in 100 countries worldwide. Now through a partnership with DMI, New Horizons Learning Group will advance that number. All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.

Social media has grown to become one of the primary communication channels online and is now an integral component of a successful digital marketing strategy. However, it is a broad discipline and encapsulates a number of different specialisms that should be considered. Designed by the Digital Marketing Institute, this program explores them and equips you with the essential skills required to create and implement social strategies as part of a wider general digital marketing strategy.

Why should I earn this certification?

The program focuses on a number of specialisms: including content marketing and content outreach through a number of modern and relevant social media channels. This certification is recommended for professionals who are responsible for the planning, execution and management of social media campaigns. The entire program has been designed specifically for professionals to engage as a social media specialist within an overall digital marketing domain. Who should earn this certification:

  • Social media specialists
  • Executives
  • Individuals who would like to increase their Digital Marketing presence

What will I achieve?

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognized professional certification in social media marketing. You will have become a social media specialist by learning how to reach and build relationships with their ideal target audience on the most powerful social media platforms.