MB-220T00 Dynamics 365 for Marketing

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

MB-220T00 Dynamics 365 for Marketing

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Learning Objectives

Configure advanced settings

  • Manage marketing content, templates and integrations
  • Create and manage leads
  • Design and create marketing forms and pages
  • Create and manage segments
  • Set up and launch customer journeys
  • Create and manage events
  • Distribute and analyze surveys

     

    Course Details

    Course Outline

    1 - Configure Dynamics 365 Marketing
  • Configure organization and management settings
  • Configure marketing settings
  • Configure events settings
  • 2 - Manage segments and lists
  • Create and manage segments
  • Create and manage subscription centers and lists
  • 3 - Manage marketing forms and pages
  • Manage forms
  • Manage marketing pages
  • 4 - Manage leads, accounts, and contacts
  • Create and manage leads
  • Manage accounts and contacts
  • 5 - Manage marketing emails and customer journeys
  • Create marketing emails
  • Create customer journeys
  • 6 - Manage events
  • Create an on-site event
  • Create a webinar event
  • Promote and manage events
  • 7 - Create surveys with Dynamics 365 Customer Voice
  • Create a survey project
  • Create surveys with Dynamics 365 Customer Voice
  • Send Dynamics 365 Customer Voice surveys
  • 8 - Analyze insights in Dynamics 365 Marketing
  • Evaluate marketing initiatives with analytics
  • Actual course outline may vary depending on offering center. Contact your sales representative for more information.

    Who is it For?

    Target Audience

    This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.

    Other Prerequisites

    Before attending this course, students must have: An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies and procedures

    Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.

    MB-220T00 Dynamics 365 for Marketing

    $2,780 | This course is SATV-Eligible
    Course Length : 4 Days
     

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